Transmedia storytelling is a system for humanizing your brand, by setting an authentic tone for your brand’s voice. The result is a strategic narrative that brings all your marketing and communications into positive focus.
At the heart of a brand’s origin story is an authentic script. As a critically-acclaimed novelist, Eric Vinc3nt's capacity for script writing is borne from real world experience, providing a path to conscientious marketing that respects its audience.
The role of the Independent Creative Director is an emerging trend in marketing, combining a personal touch with sensible due diligence.
QUESTIONS? EMAIL ERIC VINC3NT
AUDIO EXCELLENCE IS A DIFFERENTIATOR
Audio content is in resurgence, because it allows us to take our eyes off our screens. Eric Vinc3nt’s personal media lab is a one-stop shop for audio content production, as evidenced by the sample below:
CREATING NEW MARKET SPACE
After writing the Pyramider Trilogy and designing the book covers using custom title fonts, a step further was called for: coining the term “Spymance” to describe the genre style, and designing its own logo.
A SOLUTION TO THE BOOK TRAILER PROBLEM
The publishing world has mostly given up the book trailer as a publicity vehicle. Here’s a solution: treat it just like a film trailer.
Tristan Boumann has an album for sale on iTunes. But Tristan doesn’t exist in the “real” sense; he’s a fictional character in the Spymance novels.
LIVE EVENTS CAN BE NEWSWORTHY
When the general manager of the newly-renovated Westin Hotel approached me about promoting the place, I developed a concept for a weekly live music series sympathetic with that of the new hotel restaurant. Sessions At The Westin got full color spreads in both the Philadelphia Inquirer and City Paper, and became a downtown Philly sensation.
NESTING YOUR BRAND INSIDE A LARGER EVENT CAN PAY HUGE DIVIDENDS
After I produced Naeemah Maddox’s debut album HARD TIME, I nested her inside a live music festival at Philly’s most prestigious venue, and press-released the fest. When the emails came back, I pointed them to Naeemah, and they made her the story, with full color features in Philly Metro, Philly Edge, and the Critic’s Pick in Philadelphia Weekly’s Eight Days feature.
The “nesting” event, with Naeemah nested inside:
The ensuing press for Naeemah:
ENHANCED AUDIOBOOKS: WE DO THAT
VOX VINC3NT can cast narrators and voice actors, compose original soundtrack music, even provide sound effects, to make your audiobook more than just a recitation of the text, but a cinematic experience for your audience, because, hey, Eric did just that for one of his own novels.
GOT A SPORTS FRANCHISE? WE GOT YOUR ARENA ANTHEM.