Transmedia marketing is authentic and impactful. It tells the story of your brand across various media consistently, but not repetitively, an agile approach that leaves nothing off the table regarding outlets used.
The script is the heart of the advertisement. As a critically-acclaimed novelist, Eric Vinc3nt's capacity for script writing is borne from real world experience, providing conscientious advertising that respects its audience.
The Independent Creative Director is an emerging trend in advertising, combining a personal touch with an agile approach.
Below are sample radio commercials written & produced by Eric Vinc3nt. You want radio ads that audiences will want to turn up, instead of down, featuring designer soundtracks - not generic loops, but audio branding.
A SOLUTION TO THE BOOK TRAILER PROBLEM:
The publishing world considers the book trailer a failed publicity vehicle, and has largely given up on the genre. Eric Vinc3nt’s response: in place of of pitching the story, narrate snippets of the novel’s text, interspersed with cryptic clues to the story’s premise, set to an original photo montage of its locales and a gripping soundtrack.
Tristan Boumann has an album of original music for sale on iTunes. But Tristan isn’t real: he’s a fictional character in Eric Vinc3nt’s series of Spymance novels. This is a hallmark of transmedia storytelling: in place of a pitch that’s repetitiously stamped on each new media buy, the story instead spills over and develops, continuously adding content and context.
LIVE EVENTS CAN BE NEWSWORTHY
When the general manager of the newly-renovated Westin Hotel approached me about promoting the place, I developed a concept for a weekly live music series sympathetic with that of the new hotel restaurant. Sessions At The Westin got full color spreads in both the Philadelphia Inquirer and City Paper, and became a downtown Philly sensation. Click the thumbs below to see the full articles.
NESTING YOUR BRAND INSIDE A LARGER EVENT CAN PAY HUGE DIVIDENDS
After I produced Naeemah Maddox’s debut album HARD TIME, I nested her inside a live music festival at Philly’s most prestigious venue, and press-released the fest. When the emails came back, I pointed them to Naeemah, and they made her the story, with full color features in Philly Metro, Philly Edge, and the Critic’s Pick in Philadelphia Weekly’s Eight Days feature.
The “nesting” event, with Naeemah nested inside:
The ensuing press for Naeemah:
ENHANCED AUDIOBOOKS: WE DONE THAT
VOX VINC3NT can cast narrators and voice actors, compose original soundtrack music, even provide sound effects, to make your audiobook more than just a recitation of the text, but a cinematic experience for your audience, because, hey, Eric did just that for one of his own novels.
GOT A SPORTS FRANCHISE? WE GOT YOUR ARENA ANTHEM.